Team


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David Longe (PR Eng., B.Sc. Eng)
Managing Director

David Longe is the Managing Director and a co-founder of Absolute Systems. He is responsible for the strategic direction and management of the company.


David has a wealth of senior management expertise, which he has acquired as company director for various organisations over the past 20 years. Prior to founding Absolute Systems, David was an Executive Director and regional Managing Director of Litho. He was involved in the IPO on the Johannesburg Stock Exchange (JSE) in 1987. Up until 1994 this held the record for the most oversubscribed listing on the JSE.


David is a graduate of the University of Witwatersrand, South Africa, where he obtained a Mechanical/Industrial Engineering degree.


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Bruce Diesel (B.Sc. Eng)
Technical Director

Bruce Diesel is the Technical Director and a co-founder of Absolute Systems.


He is responsible for product development and the technical service team.


Bruce has many years of experience in developing software solutions for the retail banking and self-service channels. He is acknowledged as a leader in the field of self-service product development and as a leading architect of banking solutions by many of the major hardware vendors. As a result thereof, he is often invited to address banking leaders on banking technology trends and drivers.


Bruce is a graduate of the University of Witwatersrand, South Africa, where he obtained an Electrical Engineering Degree.


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Cynthia Olmesdahl
Executive Director

Cynthia’s 33-year history in the technology services sector includes involvement in ABS Computers (1975 to 1995), EDS Africa (1995 to 1999), Azisa (2000 to 2002) and her own executive coaching and management consulting practice (2003 to 2008).


During her time at ABS Computers, she was a member of the executive team responsible for ABS’ successful listing in 1984 and the merger with EDS at the end of 1994. Her significant achievements included the establishment of an accounting packages division, the VeriFone product division, and the sales services group.


At EDS Cynthia was responsible for major contract business development. She also had executive oversight of the marketing function. Her last position at EDS was as Commercial Director responsible for major deal bid development, customer contracting, legal services, affirmative procurement strategies and M&A.


Under Cynthia’s leadership, Azisa was transformed from a small engineering team of some 30 people to a significant force of over 200 electronic engineers providing design and development services to North American blue chip clients such as Alcatel, Ericsson and Intel.


Cynthia’s undergraduate business management and economics qualifications have been followed by a senior executive development programme through London Business School and the achievement of an international MBA from Henley Management College in the UK, specialising in business finance and company valuation of human capital-based organisations. She counts business strategic management, leadership, sales, customer relationships, M&A, change management and strategic finance as her strengths.


Cynthia’s more recent history is as a strategic management consultant and performance coach. She has conducted strategic interventions across many industries and for companies ranging from micro enterprises to listed organisations. These interventions range in complexity from complex acquisition and customer contract negotiations, strategic review facilitation sessions, business development strategy design and training, financial management training and customer survey management to detailed operational process redesign and implementation projects.


She is an associate at Mancosa and Henley Management College in South Africa providing tutoring in personal development, marketing management, economics, quantitative methods, strategic financial management and business finance.


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Alistair Goble
Senior Account Executive

Alistair is the Senior Account Executive at Absolute Systems.


Before joining Absolute Systems, Alistair worked for an international software company, SoftBrands Inc. At SoftBrands Inc he performed a number of roles within the organisation. These ranged from the technical support of SoftBrands ERP product, Fourth Shift, to operations and customer relationship management.


Alistair brings a wealth of experience to Absolute Systems. He has a vast knowledge of the manufacturing and hospitality industries. He also has a great deal of experience with regard to business software implementations.


Alistair was the lead technical consultant on the Unilever Africa ERP system rollout (codename SANKOFA). Whilst working on this project he completed 15 successful implementations of the Fourth Shift ERP solution throughout Unilever's African plants.


Alistair's primary responsibility at Absolute Systems is to drive growth in the self - service kiosk market. As Senior Account Executive, he also assists other executives with the management of key accounts.


Alistair is a graduate of Varsity College in Pietermaritzburg, where he completed a Diploma in Business Computing.


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Rob Stuart
Senior Sales Executive

Rob Stuart has over 15 years of experience in IT sales and has dealt with a wide variety of industries – from Mining to Financial Services.


After graduating from Wits University with a Bachelor of Commerce degree, he completed his Accounting Articles with Deloitte’s.


Rob was Sales Manager for Borland South Africa before joining Absolute Systems. At Borland he provided Software Development Life Cycle tools as well as software development consulting services to large IT companies.


 He was the Strategic Sales Manager at Didata before joining Borland where he was responsible for one of South Africa’s leading bank’s e-commerce strategy and implementation thereof. Prior to that Rob was MD of an Internet technology company, which was bought out by Primedia and incorporated into the 24.com portal.


 He has been heavily involved with Banking and Financial institutions since 1999, and is therefore a vital member of the Absolute Systems team.

 
 
 

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