Q & A

Category:

Goto First Page  Goto Previous Page   Page 1 of 3   Goto Next Page  Goto Last Page

QUESTION: How different will the ATM experience be for the average user in five years time?
You will not recognise the ATM of five years from now!

We will have moved from a 'hole in the wall' which merely dispenses cash to a customer touch point where one can conduct a host of daily transactions.

There will undoubtedly be far fewer cash withdrawals, which will be replaced with more loading of value onto smart cards. We will still go to the ATM and the number of transactions should stay almost constant. The experience will, however, be far more interactive as banks learn to utilize the ATM as a contact point rather than just a cash dispenser. More diverse functions will be available and I think the ATM will become a more multi-functional device. A large percentage of the services and products which it will provide, will not be bank related. This has already started, with airtime top-up available on most ATM's today. I think it is very much the beginning of a cycle of re-invention of the ATM.

There is no limit to what one will be able to do at the ATM as it will remain a secure, 24 by 7 device with dispensing capacity!

QUESTION: ATMs have become one of the primary channels for customers to interact with their banks. How can institutions develop their ATM offering to gain competitive advantage?
ATMs have been installed in large numbers by banks worldwide. Bank customers have become dependent on the 24 hour availability of cash and as a result the ATM is now one of the highest usage customer contact points a bank has with its customers.

It is an invaluable and currently under utilised opportunity to interact with them.

At the simplest level 'cash and dash' needs to be as efficient as possible, however the channel should be used to communicate or to strategically influence customers. These strategies may be campaigns to drive people into the branch or towards other products that the bank may offer. There is an opportunity to develop the ATM into a customer contact point that interacts on a regular basis with it's customers.
 
 
 

While we have taken care to ensure that the content on this website is accurate and that you suffer no loss or damage because of your use of this website, this website and the services accessible on or via this website are provided "as is" and your use of this website and the online services is at your own risk. We and our affiliates, shareholders, agents, consultants or employees are not liable for any damages whatsoever relating to your use of this website or the online services or the information contained on this website or your inability to use this website or the online services. This includes, without limitation, any direct, indirect, special, incidental, consequential or punitive damages, whether arising out of contract, statute, delict or otherwise and regardless of whether we were expressly advised of the possibility of such loss or damage.